How to Optimize Your Airbnb Profile: Tips from Airbnb Experts
In collaboration with Airbnb’s team, we recently discussed the best strategies for increasing bookings and making better use of your accommodation potential. Our Airbnb contact, Dario, shared useful tips and trends to help improve your listings' performance. Below are key recommendations tailored for hosts in Croatia.
1. Promotions for New Listings
For new listings, it is recommended to offer promotional prices to gain bookings and reviews faster. Specifically:
- Apply a 20% discount for the first three bookings.
- This is a proven way to boost your listing’s visibility on the Airbnb platform and attract your first guests.
Tip: If you’ve recently added new properties, use this opportunity to increase their visibility in the market.
2. Check and Unblock Nights
One common issue is accidentally blocking nights, which can reduce bookings, especially during peak seasons. Here's what to do:
- Review all listings and ensure that nights are available.
- Make sure your calendar is open for at least 365 days in advance to increase your chances of bookings, especially from guests planning ahead.
3. Lower Minimum Stay in Low Seasons
Guests are increasingly looking for shorter stays, especially outside the high season or for weekend trips. Here’s why you should adjust your offer:
- Lowering the minimum stay will attract a wider audience.
- This is especially useful for filling gaps between bookings and increasing overall occupancy during the low season.
Trends in the Croatian Market
In addition to these specific tips, Dario highlighted several key trends for 2025:
- Focus on Flexibility: An increasing number of guests prefer options with free cancellations.
- Demand for Unique Accommodations: Properties with unique designs or additional amenities such as pools or wellness facilities are seeing significantly higher interest.
- Off-Season Marketing: Increasing bookings outside the peak season is key for a more stable income year-round.
Why Choose Euro Tours Villas?
As a local agency with extensive experience, our team follows the latest industry trends and collaborates directly with platforms like Airbnb. Our goal is to assist all hosts in optimizing their profiles, increasing visibility, and attracting more guests.
If you have questions or need help optimizing your profile, feel free to contact us. We’re here to help you achieve a successful season!