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What does the 2025 season bring? Advice for private renters

By Euro Tours, On

According to available information, the 2025 tourist season in Istria and Croatia faces certain challenges, especially in the private accommodation segment.

Denis Ivošević, director of the Istrian Tourist Board, pointed out that the past year was challenging for private accommodation, with a 2% decline, while hotels saw a 1% increase and campsites a 1% decline. He stressed the need for caution and a flexible approach in the coming period.

Despite the recovery of tourism post-pandemic, Croatia faces challenges related to rising prices, making it one of the more expensive destinations in the Mediterranean. A continued rise in travel costs is expected, partly due to increased taxes and entry fees.

The Croatian National Tourist Board reports that further development of the tourism offer is planned for 2025, focusing on sustainability, clean nature, and holiday homes.

Considering these factors, private accommodation owners are advised to adjust their pricing policies and service quality to remain competitive in the market.

  1. Price Adjustment and Flexible Reservation Policies
    Dynamic pricing (e.g., last-minute discounts or longer stays).
    More flexible cancellation policies – providing guests security and encouraging early bookings.

  2. Quality and Visual Presentation of Accommodation
    Professional photos and updated property descriptions.
    Highlight property advantages – e.g., pool, beach proximity, parking, pet-friendly.
    Video presentations and virtual tours are becoming increasingly important on platforms and social media.

  3. Active Presence on Sales Channels
    Presence on platforms such as:

  • Booking.com

  • Airbnb

  • Vrbo

  • HomeToGo

  • Eurotours-villas.com
    Regularly update availability and pricing on all channels.

  1. Personalized Approach and Additional Services
    Introduce additional services (e.g., bicycles, organized tours, breakfast, massages, local products).
    Communication in the guest's language (especially German and English).
    Automated messages and contact systems before arrival and feedback after departure.

  2. Investment in Quality
    Improvements that increase competitiveness: air conditioning in all rooms, dishwashers, smart TVs, barbecue, garage, pool, jacuzzi, sauna, heated pool, bicycles, balconies or terraces, fenced yards, pet pools, self check-in/out, entertainment and sports facilities, etc.

  3. Reputation and Reviews
    Encourage satisfied guests to leave reviews.
    Respond professionally and promptly to all comments (both positive and negative).
    Transparency in advertising – avoid "beautifying" reality.

  4. Collaboration with Local Agencies
    In a competitive environment with demanding guests, success is not only about having quality accommodation but also knowing how to present and market it effectively. This is why Euro Tours Villas offers private owners a complete service – everything in one place, with professional support throughout the season.

What does collaboration with Euro Tours Villas offer?

  • Professional photography and property presentation optimization

  • Advertising on 200+ sales channels

  • Dynamic pricing and daily market monitoring

  • Communication with guests – fast, professional, and friendly in multiple languages

  • Coordination of arrivals, cleaning, and check-ins

  • Review monitoring and online reputation management

  • Tips and strategies to increase occupancy in the pre- and post-season

  • Additional promotional activities on social media and through newsletters

Contact us with confidence:
Euro Tours Villas
Email: euro-tours@euro-tours.net
Phone: +385 98 133 6202
Web: www.eurotours-villas.com